Cresta is a generative AI platform for contact centers, founded in 2017 out of Stanford's AI lab. The company was co-founded by Sebastian Thrun, known for his work on Google X and Waymo, and is led by CEO Ping Wu, formerly of Google Contact Center AI. Its platform combines human and AI intelligence to deliver real-time guidance to agents, automate complex conversations, and surface actionable insights from customer interactions.
The core product is a unified generative AI platform built around three capabilities: discovering real-time insights, automating workflows, and helping agents perform at the level of top performers from their first day on the job. The underlying approach focuses on capturing the expertise of an organisation's best agents and scaling it across the entire team.
Cresta operates in the enterprise contact centre space, with customers that include Cox Communications, Hilton, and Intuit. The technical domains the company works across include generative AI, conversational automation, real-time analytics, and AI-assisted learning.