Fullpath provides an AI-powered Customer Data and Experience Platform (CDXP) built specifically for automotive dealerships. Its platform consolidates fragmented first-party data from disparate dealership systems into a single, unified source of truth, then layers AI and marketing automation on top to orchestrate personalised customer journeys across email, SMS, digital advertising, and website engagement.
The platform is designed around the particular data challenges of automotive retail. It supports VIN-level marketing - enabling dealers to target customers based on specific vehicles in inventory - and incorporates agentic CRM capabilities alongside campaign orchestration tools. The goal is to replace broad, instinct-driven marketing with data-backed, hyper-personalised outreach that reflects each customer's behaviour and purchase history.
Fullpath is active across North America, where it is used by more than 2,000 dealerships. Its technical scope spans several domains relevant to engineers and product specialists in the field:
- First-party data unification and integration across dealership systems
- Applied AI for personalisation and marketing automation
- Multi-channel campaign orchestration (email, SMS, digital advertising, website)
- VIN-level targeting and agentic CRM
The company operates at the intersection of automotive retail and marketing technology, serving dealers who seek to build customer loyalty and drive sales through more precise, data-driven engagement.