Steer is a CRM and customer-retention platform built specifically for auto repair shops. Its tools cover the full customer communication cycle: online scheduling, automated service reminders, two-way messaging, SMS and email campaigns, review management, and direct mail. The platform serves thousands of shops across North America, helping independent operators bring customers back through timely, automated outreach rather than manual follow-up.
In 2024, Steer merged with AutoOps, combining CRM and scheduling capabilities into a single, unified platform. The merger brought together two products that had individually addressed different parts of shop operations, creating an integrated solution for customer acquisition, retention, and communication.
Steer operates as a remote-first company with team members based in Waltham, Massachusetts and Lviv, Ukraine. Its technical work spans CRM infrastructure, automated and intelligent customer communication, and multi-channel marketing tooling tailored to the automotive services industry.