Ibotta, Inc. is a Denver-based performance marketing platform founded in 2012 and publicly listed on the NYSE under the ticker IBTA. The company operates on two sides of the same market: it helps American consumers earn cash back on everyday purchases - groceries, online shopping, and more - while giving brands a pay-per-sale channel to reach shoppers at scale. To date, Ibotta has returned over $1.8 billion to American shoppers, with the average user earning more than $250 per year.
On the brand and advertiser side, the Ibotta Performance Network connects marketers with over 200 million consumers across a network of publisher partners. Because the model is pay-per-sale, brands pay only when a campaign directly results in a purchase. The consumer-facing side spans a mobile app, website, and browser extension, collectively reaching 91% of U.S. households.
The company operates across several technical domains, including mobile app development, browser extension engineering, publisher network integration, and cash-back payment processing. Its industry footprint covers performance marketing, retail, e-commerce, and advertising technology.
