Tabby, founded in 2019 and headquartered in Riyadh, operates the Middle East's largest Buy Now Pay Later platform. The company serves over 20 million users across Saudi Arabia, the United Arab Emirates, and Kuwait, processing more than $10 billion in annual transaction volume. Tabby's consumer offering allows shoppers to split purchases into four interest-free payments or up to twelve monthly instalments across both online and in-store transactions, with no hidden fees.
The company's merchant platform integrates payment options for over 40,000 brands and small businesses globally, including major retailers such as Amazon, IKEA, Adidas, Samsung, and Noon. This B2B technology enables merchants to increase average order values and build customer loyalty by offering flexible payment choices at checkout. Tabby's fintech infrastructure spans consumer finance technology, e-commerce integrations, and merchant-facing payment systems.
The company reached a $4.5 billion valuation following its most recent secondary share sale, reflecting significant investor confidence in the BNPL sector across the region. Tabby's business model addresses consumer demand for flexible payment options whilst providing merchants with tools to reduce cart abandonment and enhance the shopping experience.