84.51° is a retail data science, insights, and media company headquartered in Cincinnati. The company operates at the intersection of data engineering, artificial intelligence, and consumer insights, working with retailers and consumer packaged goods (CPG) brands to turn shopper data into actionable intelligence. Its first-party data asset spans 62 million households, which it uses to build personalized shopping experiences and help brands better understand and reach their customers.
The core of 84.51°'s work lies in applying data science and AI to retail's most fundamental challenge: connecting the right products with the right people. Its teams - composed of data scientists, engineers, and insights specialists - develop models and tools that serve both shoppers and the brands that want to reach them. Use cases range from helping a parent find relevant products to enabling CPG companies to refine how they understand and communicate with consumers.
The company's stated mission holds that data should serve people, not the other way around. Internally, this shapes how teams approach problems - with an emphasis on genuine utility over technical novelty. 84.51° also runs Degrees of Giving, an employee-led charitable initiative in which associates nominate and vote on organizations to support, reflecting a stated commitment to the communities in which it operates. The company is based in Cincinnati with additional presence in other locations.